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Hydrogen Markets & Demand


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This examples-focused course is intended for those seeking a comprehensive, hype-free and independent perspective on the market segments which will (and won’t) drive demand for hydrogen.

You need to have a clearly explained, business-focused perspective on the competitive context of hydrogen across its various use cases. You want to separate what is actually happening in the market from the headlines and hype, and to identify the drivers and credible near-term opportunities for your business. You want to evaluate barriers to hydrogen within certain market segments and its competitive advantages in others, illustrated by examples taken from a global perspective.


Course Benefits:

  • Gain a clear understanding of hydrogen market opportunities & segmentation

  • Review up-to-date examples of projects, announced policy strategies and key players across the various market segments

  • Discuss both the pros and the cons of hydrogen in a competitive context

  • Learn how cross-sector and integrated approaches to hydrogen project development are being leveraged

  • Understand and contrast the realistic timescales for hydrogen deployment and growth within different segments

  • Stay up-to-date on the best practices, business model approaches and strategic positioning of potential partners and competitors

This Course Includes:

  • Access to all three sessions each lasting approximately three hours

  • All session recordings & any course materials covered during the course

  • Interactive format with dedicated Q&A sections with the trainer

  • Flexible access on any device

  • A certificate of attendance after full completion of the course


Agenda

Attend live or watch the recordings. Each session includes dedicated Q&A sections throughout.

Session 1: 26th January, 14:00 - 17:00 CET

Hydrogen market segmentation and assessment

Views on the future growth of hydrogen vary from positioning it as ‘the new oil’ to dismissing it as another over-hyped false dawn.

What is the reality likely to be and which factors will determine it? Which are the possible applications of hydrogen and which are those most likely to succeed? Behind the headlines, what is the actual policy and competitive context in which it currently exists?

Identifying drivers of demand for hydrogen (and barriers to growth)

  • Having failed to develop before, why is ‘the hydrogen economy’ back in play?

  • Understanding policy and industry drivers, plus stakeholders and key players

  • Hydrogen today and market segments for tomorrow

  • Quantifying limits to scalability for clean hydrogen production

  • Supply chain integration challenges which impact on hydrogen market opportunities

Examining the role of hydrogen in energy transition strategies and policies

  • Reviewing the hydrogen strategies announced by key countries and regions

  • Positioning hydrogen in the competitive environment of the wider energy transition

  • Sector coupling and the role of clean hydrogen within energy electrification

  • A systematic approach to hydrogen market assessment and competitive analysis

  • The geopolitical and strategic implications of hydrogen as an energy vector


Session 2: 27th January, 14:00 - 17:00 CET

Hydrogen in industrial applications and heat

Illustrated with examples from around the world, an up-to-the-minute briefing of where and why hydrogen is being applied to industrial applications and as a fuel for heat. What is the commercial status and likely timescales for commercialisation of these segments? What is the competition?

Industrial markets for clean hydrogen

  • Assessing key industrial market segments (including competing alternatives)

  • Refining

  • Ammonia production

  • Other chemicals applications

  • Steelmaking

  • Cement

Hydrogen as a fuel for heat

  • Blending with natural gas

  • 100% hydrogen heating

  • Industrial heat

  • Key competition assessment: electrification of heat (both domestic and industrial)


Session 3: 28th January, 14:00-17:00 CET

Hydrogen in power and transport

Illustrated with examples from around the world, an up-to-the-minute briefing of where and why hydrogen is being applied to power and CHP applications and as a fuel for transport. What is the commercial status and likely timescales for commercialisation of these segments? What is the competition?

Hydrogen in power (and CHP)

  • Transitioning from gas (and coal) to hydrogen: utility-scale power generation

  • Hydrogen in constrained electricity environments (microgrids, islands etc.)

  • Combined heat and power using hydrogen (at various scales)

  • By-product hydrogen for power generation

  • Long-term energy storage via hydrogen

 Hydrogen as a transport fuel

  • Key competition assessment: batteries vs. hydrogen in transport applications

  • Relevant approaches to segmenting the transport market

  • Trucks and buses

  • Specialist vehicles and applications

  • Trains

  • Shipping

  • Aviation


Meet the Trainer

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Dr John Massey is Managing Director of Grey Cells Energy Ltd., where he conducts independent market assessment and opportunity/risk analysis for clean energy technologies. He delivers market briefings, oneto- one coaching and training courses worldwide, both online and in-person, along with strategy and business plan consulting to help companies (particularly SMEs) position themselves to best grasp new low-carbon market opportunities.

In addition to delivering training globally under his “Grey Cells Energy” brand, John is a co-founder of Astute New Energy, helping firms to navigate the changing power sector through business, strategy and stakeholder communication advisory work.


What Attendees Are Saying

The trainer was really experienced and the materials covered throughout the course were spot on!
— Director, Business Services, UPM Energy
The convenience of being able to complete the online training course from my own home and the cost-saving of not having to travel was a huge plus.”
— Senior Representative, Rock Mountain Institute
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8 December

Green Hydrogen Projects

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1 February

Geopolitics of Hydrogen